Stevie Boi of SB Shades is so busy keeping up with himself that he doesn’t have time to entertain the Jones’.
The first thing that comes to mind when I think of Stevie Boi’s longevity in the fashion industry is adaptability.
Stevie Boi is an intelligent businessman, and has managed to stay relevant and current all while maintaining a sense of professionalism and humility. He literally turned shade into a brand before it became a coined phrase. His book entitled “Shade Built My Empire” is a nod to his fashion forwardness and helps entrepreneurs by giving them advice on how to take their business to the next level.
His eyewear line is bold, fearless, unique and best of all unisex! The most current of which is PinkbySB which was featured in Essence Magazine. In addition, Stevie Boi also presents to us shoe wear, clothing lines. Although Stevie Boi is successful with his apparel, accessories, and although he has worked with celebrities such as Lady Gaga, Beyoncé, Rihanna and most recently Kesha – he doesn’t allow his pursuit of self sufficiency to stop there. Fashion encompasses many avenues and he’s chasing them. For example, who of us is not a lover of food? You’d be hard pressed to find someone who’s not. So keeping up with the foodies, Stevie Boi has also turned his attention to giving us StevieBoiEats a cooking show that focuses on food and gossip! The food menu is fashioned in a capacity that keeps our taste buds singing, and encourages us to maintain our health.
Stevie Boi graciously answered some of my questions that can help the aspiring entrepreneur:
Q1: How do you persist in a seemingly oversaturated audience due to social media?
A: I make sure I make the brand about what the people want. I ask people to name the glasses and also interact with everyone. Most people dont do that in a positive way. Its always about clapping back etc. I like to remain positive and uplift my audience.
Q2: How was your experience designing with Kesha?
A.: I love working with Kesha. She is a real person that writes real music! She is also featured in his book “Shade Built my Empire” which is out everywhere.
KEISHA in SBSHADES
RIHANNA in SBSHADES
Q3: How do you determine which designs hit the runway?
A: I don’t. I work freely, people take fashion too serious. Stevie Boi cites this reason why he has been able to maintain his relevancy. He says he has fun at his shows and enjoys the process.
Q4: How’d you get your first big break?
A: My first break was landing my glasses on the cover of OBVIOUS Fashion magazine the celeb that wore them was Eva Marcille Pigford.
Q5: How does a designer go about creating networking opportunities for themselves?
A: It depends on the designers strengths. I’m good at holding a conversation and actually like being around people. Sell yourself! The other advice I would give is attend events. Go to EventBrite or Guest of a Guest and see what fashion events are coming up in your local town.
StevieBoi’s Social Networks:
Instagram for foodies @StevieBoiEats
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