BRANDING: Rihanna is ready and set to drop her first makeup line and in true legacy building fashion, it’s appropriately named “Fenty Beauty.”
FACEBOOK PREVIEW: Follow @fentybeauty on Facebook to watch our launch party LIVE at 7:15pm ET 9-7-2017
RELEASE DATE: 9-8-2017 @12A.M. PT which means here on the midwest the time will be 9:00 ET
INCLUSIVE: Included in the makeup line, is whispered 40 shades of foundation which range from light to dark now this, is unprecedented even in the world of established cosmetic brands. As if that’s not enough to build further excitement Fenty Beauty’s ad campaign features religious diversity and different skin tone inclusions. This is a highly anticipated drop for the makeup world.
THE PRODUCTS: So far some of the visuals include a bronze toned highlight duo called “Killowatt” and although we are unsure what type of product the next color is, (it looks like an eye shadow) “Trophy Wife” is a true gold color.
I cannot wait to get my hands on this product!